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Mission, Vision & Values

With our deep roots in advocacy, we've always been an organization that believes in a hands-on approach. We design specific programmes and facilitate workshops that have a direct effect on people and the communities they call home. We believe in setting goals and holding ourselves accountable through specific initiatives and strategic plans. Most of all, we believe in the concepts of integrity, empowerment and the ultimate goal of total equality for every individual, regardless of their gender, race or socioeconomic status. 



Our mission is to create and sustain an organization grounded in human rights. To promote gender equality and the empowerment of women and girls through engagement in economic, social and political life in the family, community and nation.



Our vision is to advance the empowerment of women, families and communities for a peaceful, healthy, prosperous and equitable Jamaica.



Our Values: 

  • Honesty & Integrity 

  • Diligence, competence & courteousness 

  • Mutual respect, dignity & cooperation in all its relationships 

  • Conduct that is fair, impartial & free of impropriety

  • Respect for the civil, legal & human rights of all Jamaicans

  • Transparency in all its operations & dealings 

  • Encouraging the inclusion, input & participation from all sectors of Jamaican society

  • Equitable treatment of all, irrespective of race, class, income, education, religion, or sexual orientation. 

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